Project Style: Mellow Yellow

I bought this coat at Brooklyn Industries on a particularly chilly winter day about a month ago. I've wanted a lightweight yellow jacket for what seems like forever and when I tried it on in the store, the sales guy inquired if I was from California. When I replied "no, why do you ask?," he chirped, "well that coat makes you look straight-up California cheery."

I plan to wear the heck out of it all spring. Only a few more weeks until the blossoms bloom!

P.S. Fashion blogging is definitely not my forte. It always feels goofy to me, but maybe that's because I'm showcasing a bright yellow windbreaker? Someone want to buy me a pair of Louboutins?

P.P.S My only other attempt at a style post two years ago. Thumbs up for blurry photos.

Outfit (linked where available): 
Jacket: Brooklyn Industries
Shirt: Ann Taylor
Jeans: Gap
Shoes: Converse
Lipstick: Revlon #740 'Certainly Red'

Project Style: Botanical Military Fusion

When: Saturday, February 19, 2011
Where: Our front yard, Ridgewood, NJ
What: Walking home from brunch and errands in town
Why: I was feeling excited about fresh flowers and wearing a favorite outfit
Wearing: Military-Style Jacket: H&M, Botanical Scarf: H&M, Jeans: LOFT, Boots: Steve Madden, Bag: H&M, Hair: unwashed, Face: makeup-less except for Burt's Bees tinted lip balm in "Raisin"(It was Saturday morning. Makeup-free isn't the norm, but on the weekends...well, I'm lazy).

I have no intention of turning this space into a fashion blog but I am trying to edit and purge my wardrobe in order to nail down (and build) my everyday personal style. I thought this little series could be helpful as I focus on the process.

I wear that bag almost daily, those boots saw me through the winter and the jacket & scarf are both newly purchased and instantly beloved. This photo shoot was not preplanned or styled: simply a glimpse into my "everyday look" with hopes that occasionally documenting what I'm wearing will keep me accountable to present as decently fashionable.

Hope you'll follow along in the coming weeks (I'm aiming to post "project style" a few times per month, but no real set schedule yet).

(photos taken by Tiho for "project style")